Blissful shopping. Easy billing.
Fintech Mobile App with more
than 13 millions downloads
than 13 millions downloads
Introduction:
BillEase is an innovative online shopping companion that enables users to shop now and pay later. Seamlessly integrating with various merchants, including the renowned Lazada, BillEase simplifies the shopping experience by extending credit limits to user wallets.
Goal
Our mission? Give the app a makeover, so using it is a breeze. Modern, simple, and super user-friendly.
Getting in Tune with users:
We did some digging, talking to users, crunching numbers, and spying on how people use the app. Even chatted with the support team to learn what bothers users. Plus, I got curious about the Asian culture, since that's where we're at. We checked out cool trends, ads, and yes, even anime.
Sorting Out the Issues
Turns out people had a few problems:
After identifying and analyzing users' pain points, I defined the following common ones that most users were having trouble with.
Problem 1: Finding Your Way
Users struggled with intricate navigation to complete essential tasks such as accessing account balances and pending payments.
"Common tasks should be a single click away, not buried under layers of navigation."
Problem 2: Easily Accessible Updates
Inside the app, there's a bunch of info that changes based on what's happening – like if you paid your bill, how much money you've got left, and stuff like that.
"I was supposed to pay my card bill right on time, but I totally blanked that it was a holiday. So, I freaked out, thinking about late fees. It'd be awesome if the app could give me a warning ahead of time to avoid all that last-minute panic!"
Problem 3: Sneaky Costs
Hidden fees and tricky rules in these app things? Not cool. Users didn't like getting hit with surprises on due dates.
"It feels like they're tricking us with these mystery payments."
BillEase is an innovative online shopping companion that enables users to shop now and pay later. Seamlessly integrating with various merchants, including the renowned Lazada, BillEase simplifies the shopping experience by extending credit limits to user wallets.
Goal
Our mission? Give the app a makeover, so using it is a breeze. Modern, simple, and super user-friendly.
Getting in Tune with users:
We did some digging, talking to users, crunching numbers, and spying on how people use the app. Even chatted with the support team to learn what bothers users. Plus, I got curious about the Asian culture, since that's where we're at. We checked out cool trends, ads, and yes, even anime.
Sorting Out the Issues
Turns out people had a few problems:
After identifying and analyzing users' pain points, I defined the following common ones that most users were having trouble with.
Problem 1: Finding Your Way
Users struggled with intricate navigation to complete essential tasks such as accessing account balances and pending payments.
"Common tasks should be a single click away, not buried under layers of navigation."
Problem 2: Easily Accessible Updates
Inside the app, there's a bunch of info that changes based on what's happening – like if you paid your bill, how much money you've got left, and stuff like that.
"I was supposed to pay my card bill right on time, but I totally blanked that it was a holiday. So, I freaked out, thinking about late fees. It'd be awesome if the app could give me a warning ahead of time to avoid all that last-minute panic!"
Problem 3: Sneaky Costs
Hidden fees and tricky rules in these app things? Not cool. Users didn't like getting hit with surprises on due dates.
"It feels like they're tricking us with these mystery payments."
Solution Implementation
Our approach centered on consistency across the board, extending beyond visual design into functional coherence and communication strategies. Achieving design consistency brought predictability, a paramount part of gaining user trust.
Solving These Problems:
1: Simplifying Navigation
Finding your way in the app is now a breeze. No more digging through layers of menus to get to what the user needs. Common tasks are just a tap away. We've cleared the path for users.
2: Easy Updates at Your Fingertips
No more holiday payment panics! We've got the user's back. The app now gives the user early warnings and updates, so they're always in the know. No more surprises or last-minute stress. The user's peace of mind is our priority.
3: Transparent Costs We agree – sneaky fees are a no-go.
We've made everything crystal clear. No more mysteries, no more surprises. With us, the user will always know what's what.
1: Simplifying Navigation
Finding your way in the app is now a breeze. No more digging through layers of menus to get to what the user needs. Common tasks are just a tap away. We've cleared the path for users.
2: Easy Updates at Your Fingertips
No more holiday payment panics! We've got the user's back. The app now gives the user early warnings and updates, so they're always in the know. No more surprises or last-minute stress. The user's peace of mind is our priority.
3: Transparent Costs We agree – sneaky fees are a no-go.
We've made everything crystal clear. No more mysteries, no more surprises. With us, the user will always know what's what.
Visual Language and colors
As you could notice we did the design pretty bright and contrast. The decision is based on the research of the Asian market and special attitude to red color. I have to admit this is kind of challenging to make design colorful, consistent and clean in the same time. But we did it :)
As you could notice we did the design pretty bright and contrast. The decision is based on the research of the Asian market and special attitude to red color. I have to admit this is kind of challenging to make design colorful, consistent and clean in the same time. But we did it :)
Emphatic language
Recognizing our predominantly youthful demographic, we introduced a simplified communication approach, incorporating emojis and slang.
The standout feature, however, is our designed character, Billy the bluebird — a symbol of prosperity. This adorable figure establishes a warm rapport with users, epitomizing trustworthiness.
You can check out Billy, since sketch-embrion to funny and friendly bird which support you througout the app.
Recognizing our predominantly youthful demographic, we introduced a simplified communication approach, incorporating emojis and slang.
The standout feature, however, is our designed character, Billy the bluebird — a symbol of prosperity. This adorable figure establishes a warm rapport with users, epitomizing trustworthiness.
You can check out Billy, since sketch-embrion to funny and friendly bird which support you througout the app.
A little bit more flows
A Visa virtual card is a BillEase payment feature that transforms how you shop and pay online. Your virtual card works exactly the same as a physical card. Users have a card number and CVV code they can use when paying online. Need to mention that on the Philipines not everyone has real bank card, so we made really helpful feature for online shopping on those area!
A Visa virtual card is a BillEase payment feature that transforms how you shop and pay online. Your virtual card works exactly the same as a physical card. Users have a card number and CVV code they can use when paying online. Need to mention that on the Philipines not everyone has real bank card, so we made really helpful feature for online shopping on those area!
Thank you for
your time!
your time!